GENOMA3
A methodology that sees companies as living organisms
GENOMA3 approaches each project through the company’s DNA, analyzing how it connects, makes decisions and evolves. Every design idea strengthens or reprograms the organization’s ability to learn, transform and grow.
Two lines of work,
four vital moments
The double helix of our methodology is key because it addresses, at the same time, the internal life of the system – people, community and change – and the physical life of the space – assets, environments and services. Only by integrating both dimensions can we enable the space to evolve as a living organism.
DNA Mapping
We define the why, we interpret your code
Before talking about floor plans, we talk about people. We immerse ourselves in what is happening in your organization today, observing how the environment, human dynamics and the narratives that shape everyday life interact, to understand the relationship you want to build with the people who inhabit your spaces and will help your company evolve. We identify the shared DNA and define a roadmap to align space with culture and business.
CONSCIOUS SPACES + UNDERSTOOD PEOPLE
Intentional experiences that guide action, strengthen connections and support people in their continuous development.o.
User research
Real estate consulting
DNA ENVISIONING
We activate culture, we design intention
We go beyond two-dimensional space to integrate every perspective and choose which version of ourselves we want to activate in our daily lives. We design the life of the environment so that it becomes a catalyst for the relationships, behaviors, attitudes and change we want to achieve. We establish the guidelines and priorities that will shape growth and the possible futures to be activated.
MEANINGFUL SPACES + CONNECTED PEOPLE
Intentional experiences that guide action, strengthen connections and support people in their continuous development.o.
Community design
Experience design
DNA Building
We create the product, we build the structure
We turn strategy into something tangible. The vision translates into architecture, lighting and acoustic decisions, and materials that reflect the future we want to inhabit; but also into programs, rituals and experiences that shape what happens within. Every line, every detail and every operational flow becomes a physical expression of the DNA the company has chosen to activate.
INTEGRATED SPACES + EMPOWERED PEOPLE
Modular, distributed and flexible solutions that enable companies to adapt quickly to new realities.
Change management
Architecture, engineering and construction
DNA LIVING
We take care of the business, ensuring its longevity
The life of a space begins when people arrive. Everything we imagine, design and build now takes on meaning. We observe how the community embraces the environment, which behaviors emerge, which areas thrive and which remain quiet, how routines are reorganized and how the system responds to changes in teams, the business or the urban context.
RESILIENT SPACES + PEOPLE WHO EVOLVE
Business models in continuous transformation, optimized to maintain their relevance and sustainability over time.
Hospitality and welcoming
Operations and maintenance
A living map to guide any transformation
Although we talk about four stages, the process is not linear. We can intervene at any point, move forward in parallel and even overlap phases. The key is not to follow a rigid sequence, but to be guided by a shared map.
A methodology that enables
more positive futures
